To quote the 70s anthem, “Sign, sign, everywhere a sign.” Whether you recognize this song or not, it does get one thing certainly right. Signs are everywhere, which is why you may be considering starting a sign business this year.
Before opening your sign business, however, there are a few things you need to know. Just like with other industries, the sign industry is one that shouldn’t be jumped into blindly. It requires a lot of planning and skill. To find out some of the basics of starting a sign business, keep reading.
Remember: Treat It Like It’s a Business First
Signs are pretty fun and exciting because they involve a little bit of creativity. Despite this fact, it is important to treat a sign business like it’s a business first. You need to have a thorough plan and strategy beforehand. In other words, you cannot neglect the boring business stuff simply because you are making signs.
Here are some things you need to consider ensuring the business end is covered:
- Costs associated with opening your business;
- Ongoing expenses;
- Target market;
- Business name;
- Form a legal entity;
- Register for taxes;
- Open a business bank account;
- Get proper licensure;
- Get business insurance;
Unfortunately, just as with any other business, the business side of things should take precedence over the creative side. If you neglect the business side, you could easily get into legal trouble or have a company that does not succeed. Avoid either situation by being diligent from the beginning.
Don’t Forget About Branding
Once you get all of the business out of the way, you can have a bit more fun with your sign business. Signs provide a perfect opportunity for branding and promotion. When most people purchase signs, it is for some sort of branding or promotional purpose for themselves.
Because of this fact, you absolutely must kill it when it comes to branding and promotions using your own signs. Whenever a potential customer looks at your signs, they should immediately think, “That is what I want my signs or promotional signs to look like.”
Another fun way to promote your sign businesses to get online. Today, the Internet largely determines the success or failure of new businesses. Create a reputable and sleek-looking website so that potential customers know you are legit. Additionally, make sure to have a really good social marketing campaign to solidify your online presence.