4 Elements of a Good Business Website

Having a website in the modern day is crucial for any business. Research shows that more than 88% of users look online for products and services before actually purchasing. You will be missing out if they cannot find you. For you to competitively stand out from the crowd, you must invest in good website design to create the ideal first impression of your brand. So, what elements should your business site bear? Read on to find out.

1. Built on a Good Website Builder

Website building has never been easier. With professional website builder tools, you can easily DIY (Do It Yourself) your website by dragging and dropping all the features you desire. The best thing about it is that you do not need to read or write any code or even have graphic design skills. With a website builder tool such as IONOS, you get to bring your website ideas to life in record time. This is because IONOS has an intuitive website builder AI assistant that helps you develop captivating text and images for your site. Even better, you get a free domain, SSL, and professional email for your business. All this comes at a bargain of $1 per month for the first 6 months with a one-year term. It is the starter pack you need to take your business to the next level.

2. Proper Navigation

Navigation is a vital element in website design. This is what your site visitors will use to find information efficiently and quickly. When designing the navigation, ensure that you have clear labels so customers know where to click to get what service or product. You can do this by incorporating drop-down menus and breadcrumbs.

3. Optimised Content

No matter how good your website is, customers will not stay if the content is not right. The right content should establish a clear purpose for the site while providing users with the insights they need. It should be well organised to engage the customers during the user journey. For instance, running a restaurant business will need you to have content aligning with foods, exciting cuisines, and special offers.

To enhance the visibility of your website, consider optimising content for SEO. Start by using the right keywords, backlinking, and adding the right meta and title tags. With this, you can be sure that your website ranks top on the SERPs (Search Engine Results Pages).

4. The Right Calls to Actions

Calls to Action, commonly abbreviated as CTAs, as the prompts that direct users towards taking a particular step. The CTAs you choose should enable visitors to connect with you depending on the type of website. For instance, an eCommerce website requires site visitors to purchase while an informational blog will need its users to sign up for a newsletter or subscribe for exclusive news. Whatever CTAs you choose, create a sense of urgency without overwhelming your site visitors.


Proper website design is the backbone of any business in the modern day. Besides creating a positive impression, it also helps you attract and retain clients. To achieve this, begin by using the right website builder and ensuring that your navigation is on point. Proceed to optimise your content for SEO and add the proper calls to action.